O knize
Motto: “In banking, everything can be imitated, except for human capital.” Pavel Kavánek, ČSOB. PROLOGUE - Why it is important to look into the history of ČSOB ČSOB stories are based on trust and professionalism Our stories are based on the trust of clients who place their wealth in our care and use our services, or who borrow from us although there may be more aggressive competitors in the market, on mutual trust within the bank, which allows us to unite in transformational transactions and disruptive changes and pull together toward a common aim, and on the professionalism that prevents us from underestimating risks even in the most pressing moments. It’s no coincidence that we have managed to pass many tough tests over the past couple of decades.